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November 2024
How Do I Leverage Social Media For My Company?
Free
Entrepreneurs may know social media is essential, but they must know where to start or how to leverage it to benefit their business. Without that, it causes many to doomscroll on social media platforms, wasting time away and focusing on the wrong things. This social media marketing webinar will provide an overview of approaches entrepreneurs can apply immediately. Because you’re busy wearing multiple hats as business owners, knowing the where, what, and how to focus on social media will help…
Find out more »Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law
Free
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…
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