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November 2024

How Do I Leverage Social Media For My Company?

Nov 12 @ 12:00 pm - 1:00 pm
Free

Entrepreneurs may know social media is essential, but they must know where to start or how to leverage it to benefit their business. Without that, it causes many to doomscroll on social media platforms, wasting time away and focusing on the wrong things. This social media marketing webinar will provide an overview of approaches entrepreneurs can apply immediately. Because you’re busy wearing multiple hats as business owners, knowing the where, what, and how to focus on social media will help…

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Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training

Nov 13 @ 12:00 pm - 1:30 pm
Free

Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities.  The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity.  Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…

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Potencia tu Marketing con IA

Nov 13 @ 6:00 pm - 7:30 pm

Hablaremos de estrategias que pueden usar para potenciar el marketing de los negocios utilizando IA REGISTER NOW

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Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law

Nov 14 @ 12:00 pm - 1:00 pm
Free

Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…

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WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!

Nov 20 @ 1:00 pm - 2:00 pm
Free

Are you ready to be a Holiday Marketing Rock Star? Whether you sell products or services to consumers or businesses, join this webinar to maximize your marketing impact in November & December. This Workshop Will Teach You How To: • Use my marketing tips to create and amplify your holiday marketing plan • Maximize the impact of your holiday marketing for your target customer • Bundle and create more effective & more profitable promotions • Tie into national campaigns to…

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December 2024

Webinar – Say What? Product Advertising and Labeling

Dec 12 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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